Published by Faye on 10 Jan 2010
Poor old television has just lost to the Internet according to a survey released by the European Interactive Advertising Association (EIAA). Apparently, a majority of the 7,000 survey participants in 10 European go online between five and seven days a week. Only 77 percent watch television just as often with 48 percent saying that their TV consumption has been reduced because of the Internet. A European teen spends an average of 11.9 hours of Internet time every week. 32 percent of the respondents cite the e-mail as particularly indispensable. Participating countries were Belgium, Britain, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain and Sweden.
I wonder what the results will be like in the rest of the world. I guess it must be the same. I myself don�t even watch TV anymore. And if I do access my TV, it�s to watch DVD�s. Ask me about the recent TV commercials and I won�t be able to answer you. I even get my news over the Internet.
Source: Yahoo! News